Fashion films are usually shot in studios or far-off locations. We wanted to show that the centre of Sofia can hold its own.

We planned the film around the streets and walls of central Sofia, using the city’s textures and lines as the backdrop for each look. The model moves through the frame naturally, and the camera follows rather than poses her.

This was one of our first projects, and it set the shape of what our work can look like: editorial, confident and built around the feeling of the evniroment.The result is a film that feels alive, and proves the city itself can be the set.